Segmented Representation: Political Party Strategies in Unequal Democracies

Millions of enfranchised people live in abject poverty in democracies around the world. Yet in representative democracies, the success or failure of political parties rests on their ability to effectively engage voters. In today's highly unequal and individualized societies, the diversity of voters along socioeconomic, religious, and other lines presents an obstacle for parties vying for electoral success. How, then, can widespread, crushing poverty still exist in stable democracies, if every citizen has a vote? Two wildly different parties, Chile's right-wing UDI and Uruguay's left-wing Frente Amplio, have achieved stunning victories in this supposedly inhospitable political landscape. They have done so by simultaneously segmenting and strategically harmonizing their linkages to distinct cross-sections of voters in each society. While that electoral strategy makes for a winning hand for parties in fragmented modern societies, it perpetuates the gross inequalities that
characterize the social, political, and economic landscapes of the developing democratic world. This book develops a new analytical and conceptual framework to unveil and explain segmented representation, revealing new implications for democratic societies.


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