The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter), 2nd Edition
The Content Strategy Toolkit
by Meghan Casey;
English | 2023 | ISBN: 0138059276 | 337 pages | True/Retail PDF EPUB | 14.42 MB
by Meghan Casey;
English | 2023 | ISBN: 0138059276 | 337 pages | True/Retail PDF EPUB | 14.42 MB
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face.
In this practical and relevant guide, you'll learn how to:
You'll learn to control your content—and not have it control you.
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