The Content Strategy Toolkit (2nd Edition)
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
English | 2023 | ISBN: 0138059276 | 354 Pages | PDF | 9 MB
English | 2023 | ISBN: 0138059276 | 354 Pages | PDF | 9 MB
Now extensively updated, Meghan Casey's essential guide outlines a step-by-step approach to content strategy, so you control your content instead of letting it control you. Drawing on decades of experience working with content teams of all types, she guides you every step of the way: from discovering why you need content strategy, to defining your strategy, to creating on-strategy content, to keeping your content on-strategy over time.