Michael R. Solomon, "The Truth About What Customers Want"
English | 2008 | ISBN: 0137142269 | PDF | pages: 223 | 0.8 mb
English | 2008 | ISBN: 0137142269 | PDF | pages: 223 | 0.8 mb
Customers demystified! How you can move them to buy…buy more…and keep on buying!
- The truth about what customers really want, think, and feel
- The truth about keeping current customers happy–and loyal
- The truth about the newest trends and advances in consumer behavior
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers
“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”
Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker