Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution By Monique Reece
Publisher: FT Press 2010 | 408 Pages | ISBN: 0137010109 | PDF | 3 MB
Publisher: FT Press 2010 | 408 Pages | ISBN: 0137010109 | PDF | 3 MB
Your Hands-On Guide for Creating Continuous, Profitable Growth! Use the proven, six-step Marketing Process to: • Create a marketing plan with execution built in to the process. • Accurately predict the ROI of marketing and sales to improve results. • Integrate marketing best practices with new social media breakthroughs. • Improve customer experience and customer lifetime value. • Refine your brand and positioning to create a competitive advantage. • Update strategy in real time to respond to changing market conditions. • Create a culture that thrives on accountability, execution, and winning. A Better Way to Plan and Executeute! Master Monique Reece’s Proven Marketing Process: Purpose: Define your vision and specific strategic goals. Research: Deepen your understanding of customers, markets, and competitors. Analyze: Uncover powerful new growth opportunities. Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand. Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability. Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.