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    3. Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

    Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

    Posted By: hill0
    Date: 24 Aug 2020 15:20:35
    Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

    Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
    by Joanne Rodrigues-Craig
    English | 2020 | ISBN: 0135258529 | 360 Pages | EPUB | 21 MB

    Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.

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