Consumer Behavior, 12th Edition
Consumer Behavior (What's New in Marketing) 12th Edition
by Leon Schiffman
English | 2019 | ISBN: 0134734823 | 509 Pages | PDF True | 18 MB
by Leon Schiffman
English | 2019 | ISBN: 0134734823 | 509 Pages | PDF True | 18 MB
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.