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  3. Advertising & IMC: Principles and Practice,11th Edition

Advertising & IMC: Principles and Practice,11th Edition

Posted By: hill0
Date: 24 May 2021 17:02:56
Advertising & IMC: Principles and Practice,11th Edition

Advertising & IMC: Principles and Practice,11th Edition
English | 2019 | ISBN: 0134480430 | 668 Pages | PDF True | 39 MB

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

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