Marketing: An Introduction, Sixth Canadian Edition
Marketing: An Introduction, Sixth Canadian Edition by Gary Armstrong
English | 2017 | ISBN: 0134095804 | 737 pages | PDF | 25 MB
English | 2017 | ISBN: 0134095804 | 737 pages | PDF | 25 MB
Table of Contents
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels
12. Retailing and Wholesaling
13. Communicating Customer Value: Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Direct, Online, Social Media, and Mobile Marketing
16. The Global Marketplace
Appendix 1 — General Company Information: Boston Pizza
Appendix 2 - The Marketing Plan
Appendix 3 — Marketing By the Numbers