Marketing Management (15th Edition)
by Philip T. Kotler
English | 2016 | ISBN: 0133856461 | 835 Pages | PDF | 54 MB
by Philip T. Kotler
English | 2016 | ISBN: 0133856461 | 835 Pages | PDF | 54 MB
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.