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    Principles of Marketing

    Posted By: tarantoga
    Date: 29 Jun 2017 19:07:30
    Principles of Marketing

    Philip Kotler, Gary Armstrong, "Principles of Marketing, 14th Edition"
    ISBN: 0132167123 | 2011 | EPUB | 744 pages | 9 MB

    Learn how to create value and gain loyal customers.

    Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

    The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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