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    3. Cradle to Cradle: (Patterns of the Planet) (Patterns of Life)

    Cradle to Cradle: (Patterns of the Planet) (Patterns of Life)

    Posted By: AlexGolova
    Date: 5 Feb 2019 17:19:27
    Cradle to Cradle: (Patterns of the Planet) (Patterns of Life)

    Cradle to Cradle: (Patterns of the Planet) (Patterns of Life) by Michael Braungart
    English | January 29, 2009 | ISBN: 0099535475 | 208 pages | AZW3 | 0.26 MB

    Recycling is good, isn’t it?
    In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
    "Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

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