Comic-Con and the Business of Pop Culture
Rob Salkowitz, "Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment"
English | ISBN: 0071797025 | 2012 | EPUB | 304 pages | 5,6 MB
English | ISBN: 0071797025 | 2012 | EPUB | 304 pages | 5,6 MB
The Comic-Con phenomenon—and what it means for your business
The annual trade show Comic-Con International isn't just fun and games. According to award-winning business author and futurist Rob Salkowitz it's a "massive focus group and marketing megaphone" for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.
Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry.
Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.