Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground (Repost)
Bill Capodagli, Lynn Jackson, "Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground"
English | 2009 | ISBN: 0071638938 | PDF | pages: 225 | 3,1 mb
English | 2009 | ISBN: 0071638938 | PDF | pages: 225 | 3,1 mb
In movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for “"artists and geeks" to work side by side in a spirit of mutual respect and trust. The key lies not just in who–writers, animators, directors, tech wizards, and others–makes Pixar outstanding, but in how Pixar creates the ultimate haven where creativity overflows.
In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar’s brain trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer.
My Links
No mirrors please!
No mirrors please!