Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
English | 1 Feb. 2008 | ISBN: 006135323X | 294 Pages | PDF | 4.14 MB
English | 1 Feb. 2008 | ISBN: 006135323X | 294 Pages | PDF | 4.14 MB
An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.