The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries, "The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands"
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.
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