The Platters - When I Fall In Love (LP 1968) RE-UP

The Platters were a vocal group formed in LA in 1953. Their transformation from doo-wop to pop and rock and roll helped bridge the gap between tin pan alley and the modern era of pop music.
The Platters had a brief and fairly low-key career before they were taken under the wing of producer and songwriter Buck Ram. Ram added a female vocalist Zola Taylor and made Tony Williams the group’s lead singer. More significantly, he changed the style of music that they were performing. Ram steered the band away from an R&B/gospel sound towards ‘the new’ rock and roll, albeit a less frenetic version than other artists such as Bill Haley. The rock and roll of the Platters allowed the quality of their voices to shine through.