Search Engine Optimization with: Richard John Jenkins
Search Engine Optimization with: Richard John Jenkins
Running Time: 9 hours | english | 2 cd 900mb | .mov files
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
Table of contents
1. Getting StartedOverview 2:57 2.6 MB
What is Search Engine Optimization? 9:37 19.5 MB
What is Search Engine Marketing? 7:35 15.1 MB
Target audience, goals, and skills required 5:54 3.7 MB
Patience is a keyword to SEO success 3:42 3.1 MB
2. Black Hat SEO/White Hat SEOWhat is white hat SEO? 7:19 14.8 MB
What is black hat SEO? 7:18 10.1 MB
3. The Search Magician's Three Linking RingsSearchers, search engines, and web sites 7:38 9.1 MB
What kind of web theme are you? 4:02 6.9 MB
4. The First Linking Ring: Know Your SearchersGet inside the mind of the searcher 5:43 11.5 MB
Secret searcher agent mind reading gizmo! 6:53 13.9 MB
How searchers search (from broad to targeted) 6:21 12.5 MB
The search needs of the searcher 3:08 4.6 MB
See your site through your searcher's eyes 2:20 4.7 MB
Searchers are not experts 7:03 12.1 MB
Summary 3:51 7.4 MB
5. The Second Linking Ring: Know the Search Engines & DirectoriesQuick overview: how search engines crawl, index, and rank pages 8:17 16.9 MB
Directory landscape 8:56 17.1 MB
Search engine landscape 8:50 17.6 MB
No search engine is an island 8:56 14.7 MB
An SEO perspective of the major search engines and directories 14:27 31.5 MB
Searching locally 7:46 15.6 MB
Searching from mobile devices 8:30 13.5 MB
6. SEO Tools: Browser BarsBrowser search tool bars 7:46 14.9 MB
Google's search tool bar and page rank 13:40 20.9 MB
7. SEO Tools: Keyword Research/Project ManagementGoogle's suggest, term tool, and AdWord's keyword tools 9:13 16.8 MB
Keyword Tracker and Keyword Discovery 11:43 18 MB
Yahoo's keyword selector and view bids tools 4:05 7.9 MB
Reference and organization tools 9:29 16.7 MB
SEO project management tools 2:30 3.2 MB
8. SEO Tools: Links, KDA, and Rank CheckersMarketLeap's tools 10:54 17.8 MB
Enquiro's search engine intelligence tools 4:05 7.6 MB
Bruce Clay's SEO toolset part 1 11:37 24.9 MB
Bruce Clay's SEO toolset part 2 7:18 15.2 MB
We build pages' neat-o back link checker tool 3:08 5.4 MB
9. SEO Tools: Code Checkers, & Web Site AnalyticsWC3 HTML code validation tool 4:04 8.3 MB
Web site analytics tools 10:53 19 MB
10. Keywords: The Golden Key to Outstanding SEOKeyword research 7:38 9.7 MB
Types of keywords 7:05 14.5 MB
Stop words 2:48 5.9 MB
Keywords' best friends are landing pages 5:16 10.5 MB
Keywords and the long tail principle 7:11 14 MB
Keyword competitive intelligence 5:25 10.5 MB
Copyrighted material and cyber-plagiarism 4:43 7.5 MB
11. The Third Linking Ring: Creating Search Friendly Web SitesPutting it all together! 3:43 7.3 MB
A trip to Los Angeles with web searchers, John and Julie 3:04 6.2 MB
John and Julie's search keywords 3:53 7 MB
John's search goal 3:08 6.7 MB
Julie's search goal 3:01 1.9 MB
Santa Monica carousel, a fan's site (SEO training site) 3:31 7.4 MB
12. Before We Begin: Site Setup the Wrong WayHow not to set up a search friendly site 4:11 4.4 MB
Spiders can't click, they're blind too! 4:00 7.6 MB
Text! Text! Did I mention text? 3:41 3.9 MB
13. SEO Hands-On: Site Setup in a Search Friendly WayIntroducing Dreamweaver 7:37 6.8 MB
Santa Monica carousel fan site keyword research 5:50 9.2 MB
Picking search friendly domain names 3:28 6.2 MB
Dreamweaver setup 14:00 17.2 MB
Search-friendly page titles 7:55 9.8 MB
Search-friendly meta keywords and descriptions 11:04 12.8 MB
Search-friendly body text 9:31 17 MB
Search-friendly headings and specialized text 7:07 12.5 MB
Search-friendly images 10:30 19.9 MB
Search-friendly internal links 8:37 16 MB
Search-friendly navigation 7:42 14.6 MB
Search-friendly resources and site map page 6:04 11.7 MB
Search-friendly landing pages 12:13 22.5 MB
HTML code validation / KDA check 7:21 15.5 MB
Summary 4:05 7.9 MB
14. Optimized Web Pages: Submitting and Monitoring Page RankTrack and log submissions ahead of time 7:23 7.3 MB
Using site operator to check for indexing 6:22 13.5 MB
Submitting to search engines 8:42 9.9 MB
Submitting to directories 5:44 8.7 MB
Monitoring page the hard and easy way 4:20 9 MB
15. Santa Monica Carousel Fan Web SiteHow is it ranking in the SERPs? 10:07 21.9 MB
16. Link Building: The Company You KeepIt's not who you know, it's who recommends you! 5:55 10.6 MB
Hubs and authorities 8:40 10.4 MB
Keyword rich anchor text is key 6:33 12.2 MB
How to request inbound links 4:52 4.9 MB
Add URL trick 1:48 3.5 MB
17. Top Ten SEO ListsTop ten SEO tips, tools, mentors, and resource lists! 2:04 2.8 MB
18. Errata, Corrections, & UpdatesErrata, corrections, and updates 2:04 1.1 MB
Our live site ranks! 5:19 12.4 MB