Business of Fashion - July 2019

Welcome to the BIGGEST and THICKEST
annual edition of IMAGES Business of
Fashion – The Denim Issue, which also
happens to be my personal favourite. At the
outset, I would like to thank and congratulate
all the contributors, participants and the
entire BoF team for bringing out this big, fat
issue. It was an absolute delight to work with
and share the work of all the committed and
thoughtful people that have been associated
with this month’s issue.
Denim is easily one of the most iconic pieces
of clothing known to mankind. The blue
hued fabric has ruled the world of fashion for
more than a century and continues to do so
even today. This month’s BoF takes a journey
down memory lane – it discovers how a
utility garment during the Great Gold Rush
era evolved into a symbol of youth rebellion.
The fabric has become a spiritual partner of
sorts to a large percentage of the population
worldwide. In fact, as per Technopak, the
denim market in India – which stood at an
estimated `29,203 crore in 2018 – is expected
to grow at a CAGR of 12 percent and reach
` 91,894 by 2028. In the lead research,
Technopak outlines that the Indian Denim
market is dominated by the men’s segment,
accounting ~ 86 percent of the total market
size. The research summaries how women have
broken the mould in another male bastion – the
denim wear market – and that the women denim
segment is expected show a higher CAGR of 13
percent than the men’s segment, at 12 percent.
This Denim Special showcases various features
that trace the growth drivers, consumption
behaviour and the prospects of the fabric in the
Indian market along with current trends and
consumer preferences. The issue also takes
a look at the sustainability concerns around
denim and how an increasing number of brands
are committing themselves to both the people
and the planet.