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    Business of Fashion - February 2019

    Posted By: Pulitzer
    Business of Fashion - February 2019

    Business of Fashion - February 2019
    English | 130 pages | True PDF | 37.4 MB


    The kidswear industry is booming around the
    world. What used to be just functional outfi ts
    a few years ago are now a variety of modish
    cuts, colors, styles, patterns and even designer
    tags – and with good reason. While the sector
    was just non-existent till a few years ago
    especially in India, it has now embossed itself
    as the most propitious segment of the Indian
    fashion industry – with even a dedicated
    annual fashion show to its name.
    I personally believe that this transition
    from passive to demanding was inevitable.
    As a developing country, India has myriad
    advantages – right from a promising
    economic outlook to a growing kids
    population. Hence, it’s only natural that as
    fi nancial stability and purchasing power of
    modern parents grew over the last decades,
    a long-awaited shift from need based to
    aspiration based shopping manifested,
    resulting in a boost hitherto irrelevant to the
    Indian kidswear industry.
    Modern parents exhibit a considerable brand
    awareness and inclination towards high
    quality apparel products for their kids. This
    has even trickled down to the kids as well,
    who have now emerged as a new, independent
    buyer group altogether.

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