Principles of Marketing (14th Edition)

<P style="MARGIN: 0px">Learn how to create value and gain loyal customers. <P style="MARGIN: 0px"> <P style="MARGIN: 0px">Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. <P style="MARGIN: 0px"> <P style="MARGIN: 0px">The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.