Practical E-Commerce Business Manual By Active Expert

Fundamental manual to learn how to proceed E-commerce business on-site, you will understand what you should do here.

What you'll learn

Understand the necessary processes and operations of e-commerce to have the business smoothly, such as sourcing, mktg, operation, customer service.

Learn how to identify 5W1H for E-commerce business, and recognize the standing point, where to redirect for the case the business is in the slump

Learn the difference between marketplace and an individual website store; based on actual E-com company experience

Learn how to make the sales budget projection

Learn how to check and deal with Fraud order showing actual cases

Learn how to calculate safety inventory units and reasonable inventory level, offering Ready-To-Use Inventory Record format

Find the hint for success from the actual case studies

Learn the E-commerce market tendency in APAC & ME

Requirements

This class is open for everyone interested in e-commerce business, no specific requirements

Description

I am an active E-commerce person working for a multinational SME E-tailer with a website with 5000 SKUs and an average monthly PV of 900K from 13 countries and areas.Having worked in the E-commerce field, I found that this business model can bring greater happiness to more people. It's not only the store owner, staff, and customers, but also all the collaborators of the business. So, I am thrilled to share the experience of E-commerce with people who want to know what E-commerce is but are not sure where or how to begin.The course describes the whole workflow of e-commerce processing behind the UI, such as product sourcing, marketing, delivery, customer service, and legal and finance-related matters. In the section that might be needed for the practice of database records and calculations, such as Inventory Control, I added the Ready-To-Use file as the supporting document.On top of the processing, I am teaching two topics based on the actual business cases.The first is about the difference between the marketplace business model and the individual website store model. And two actual successful cases of companies that my friends are working on.The second is about the E-commerce market tendencies in APAC and ME countries. Even if you try to sell the same products in these countries, the reactions of customers are different. I am sharing my experience on these markets about good selling items, customers’ spending items, and a workable marketplace.After completing the course, you will see not only the whole picture of E-commerce business processing and the different market tendencies but also that what is required for an E-commerce business owner is always the same, whether the website store is sizable or a SME, either a store in the marketplace or an individual website store.Running an E-commerce business is a long journey, and the scenery often changes quickly.However, it's an incomparable and exciting experience to connect with many people.May E-commerce businesses make more people happier!Ming Mei

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Lecture in Text

Section 2: Sourcing

Lecture 3 How does e-commerce company source the products ?

Lecture 4 Lecture in Text

Section 3: Marketing

Lecture 5 Intro

Lecture 6 Lecture in text

Lecture 7 Plan

Lecture 8 Lecture in Text

Lecture 9 Blast

Lecture 10 Lecture in Text

Lecture 11 Website contents

Lecture 12 Lecture in Text

Lecture 13 eDM

Lecture 14 Lecture in Text

Lecture 15 SNS

Lecture 16 Lecture in Text

Lecture 17 ASP

Lecture 18 Lecture in Text

Lecture 19 Google Ads

Lecture 20 Lecture in Text

Lecture 21 Analyze & Feedback using Google Analytics 4

Lecture 22 Lecture in Text

Lecture 23 Case sharing : Cross Functional Marketing

Lecture 24 Lecture in Text

Section 4: Goods Delivery

Lecture 25 Speed Shipping VS Economy Shipping, and Tips to REDUCE COST

Lecture 26 Lecture in Text

Section 5: Customer Service

Lecture 27 Customer Service for E-commerce

Lecture 28 Lecture in Text

Section 6: Profit Control for E-commerce

Lecture 29 Budget Control

Lecture 30 Lecture in Text

Lecture 31 Fraud Control

Lecture 32 Lecture in Text

Lecture 33 Inventory Control

Lecture 34 Lecture in Text

Section 7: T&C

Lecture 35 Terms & Conditions for E-commerce

Lecture 36 Lecture in Text

Section 8: 5W1H of E-commerce Business

Lecture 37 5W1H to review and recondition the status

Lecture 38 Lecture in Text

Section 9: Marketplace or own website store?

Lecture 39 The difference between the Marketplace and the individual webstore

Lecture 40 Lecture in Text

Lecture 41 2 Successful cases : Sizable Marketplace company and an individual SME E-tailer

Lecture 42 Lecture in Text

Section 10: E-commerce Market Tendency in APAC & ME

Lecture 43 Introduction of APAC & ME market as the target

Lecture 44 Lecture in Text

Lecture 45 Group A : Australia and New Zealand

Lecture 46 Group B: Philippines, Malaysia and Thailand

Lecture 47 Group C: Singapore, Hong Kong/Macau and Taiwan

Lecture 48 Group D: South Korea and Japan

Lecture 49 Group E: UAE & Saudi Arabia

People who want to learn and understand the workflow of e-commerce business from the basic,People interested in e-commerce in APAC & ME as target market