Learning To See How Ideas Spread: Five Graphs

Finding the wisdom in five and a half graphs that explain how ideas spread

What you'll learn

The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning

Why we get confused by time and distributions

How to really and truly understand how and way your ideas can spread

The smallest viable audience

Requirements

None

Description

There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:Rogers' Diffusion of InnovationsMoore's Crossing the ChasmThe Gartner Hype CycleAnderson's The Long TailMy take on The Tipand Trout and Ries' work on PositioningEach of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.Often, though, we get stuck. Stuck because it's easy to nod and say we 'get it' but the picture might get in the way of our understanding.This 28 minute course will make it easier to find the wisdom.It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.* * *Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they're looking for. A graph we don't really understand is not the map and guide it could be. This quick course helps you see what you've been missing.

Overview

Section 1: Introduction

Lecture 1 Introduction: The power of seeing

Section 2: The territory and the map

Lecture 2 The territory and the map

Lecture 3 Making time visible

Section 3: The Six (almost five) Graphs

Lecture 4 Standard deviations are standard

Lecture 5 Production adoption and normalcy

Lecture 6 Example: Rogers and Diffusion

Lecture 7 Crossing the chasm

Lecture 8 The Gartner Hype Cycle

Lecture 9 The Dip

Lecture 10 The Long Tail

Lecture 11 Positioning (the one you get to make yourself)

Section 4: EXTRA: The Ideavirus two decades later

Lecture 12 The Ideavirus: 2020

If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.