Branding For Market Leadership

making of market leaders, strategies of brand leaders, customer intimacy and market leadership etc.

What you'll learn
The making of market leaders
Learn about value proposition
Leveraging technology for excellence
The making of brand leaders
Driving supply chain efficiency for leadership
Strategies of brand leaders
Role of people in operational excellence
Managing innovation and product leadership
Customer intimacy and market leadership
Learn about customer oriented leadership
Leadership through building integrated solution
Requirements
No requirement
Description
Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Making of market leaders

Lecture 3 Brand leadership building blocks

Lecture 4 Key to brand leadership and growth

Lecture 5 Value proposition

Lecture 6 Product value proposition and business process re-engineering

Lecture 7 Service excellence and technology

Section 2: Key Branding Pointers

Lecture 8 Why is your brand losing out

Lecture 9 Value proposition lessons

Lecture 10 Product leadership through excellence

Lecture 11 Leveraging technology for excellence

Lecture 12 Leadership through product innovation

Lecture 13 Building an ideal brand

Lecture 14 Driving business leadership through customer service

Section 3: The Making Of Brand Leaders

Lecture 15 Management culture

Lecture 16 Human resources

Section 4: Driving Supply Chain Efficiency For Leadership

Lecture 17 Operational excellence and efficiencies on Integrated Supply chain

Lecture 18 Innovation in technology

Section 5: Strategies Of Brand Leaders

Lecture 19 Effective customer service strategy

Lecture 20 Excellence in operations

Lecture 21 Covering the market globally and locally

Lecture 22 Control cost

Lecture 23 Implement good marketing plan

Section 6: Role Of People In Operational Excellence

Lecture 24 Standardization of process automation training

Lecture 25 Promote performance recognition and reward system

Section 7: Managing Innovation And Product Leadership

Lecture 26 Research and development innovation

Lecture 27 Excellence in management

Section 8: Customer Intimacy And Market Leadership

Lecture 28 Alleviate customer problems

Lecture 29 Participatory approach to working with the customer

Section 9: Customer Oriented Leadership

Lecture 30 Learning and understanding all about customer business and designing solution

Section 10: Leadership Through Building Integrated Solution

Lecture 31 Customer centric approach

Lecture 32 Customized and integrated solution

everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc