Search Engine Optimization For Dummies, Second Edition (Repost)

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
* Gain greater visibility for your site
* Advance your position in the rankings
* Avoid techniques that cause search engines to bump your site to the end of the list
* Make pay-per-click advertising pay off