SPSS Answer Tree V3.0

Target the right people more effectively with AnswerTree

How do you determine which customer, or citizen group, best matches your offerings or programs? What if you had a way to avoid spending a lot of money and time targeting people � and could reach results that could increase your return on investment? Imagine if you could accurately target people and eliminate the guesswork that leads you to send offers to arbitrary groups of people on your mailing list.

AnswerTree empowers you to more efficiently target the right groups of people. Use scalable decision trees that reveal segments and predict how groups will respond to your promotions and programs. AnswerTree gives you four powerful algorithms � the widest choice of decision trees available � so you can choose the best fit for your data. AnswerTree displays models visually � so you can easily see the groups that matter. Unique, at-a-glance evaluation graphs enable you to act on results quickly. AnswerTree's unrivaled analytical power, scalability and impressive presentation features give you a smarter, more productive way to discover significant groups and create profiles

How do you determine which customer, or citizen group, best matches your offerings or programs? What if you had a way to avoid spending a lot of money and time trying to reach people and instead could more efficiently reach them—and increase your return on investment?

Segmentation eliminates the guesswork:

The segmentation capabilities in AnswerTree enable you to more accurately target people and eliminate the guesswork that many direct mail software solutions impose. Results from AnswerTree can complement your direct mail software and eliminate your need to send offers to arbitrary groups of people—or everyone—on your mailing list.

Four powerful decision trees—including CHAID—to fit your data:

AnswerTree enables you to more efficiently target the right groups of people. Use scalable decision trees to reveal segments and predict how groups will respond to your promotions and programs. AnswerTree gives you the widest choice of decision trees available through four powerful algorithms, including CHAID, so you can choose the best fit for your data.

AnswerTree visually displays decision tree models—so you can easily see the groups that matter. At-a-glance evaluation graphs enable you to act on results quickly. Answer Tree's unrivaled analytical power, scalability, and presentation features give you a smarter, more effective way to discover significant groups and create profiles.