Arnon Media Marketing Branding and Advertisements Review - July 01, 2018

Let us welcome the
festival season with open hearts!
The harvest festival of Kerala, Onam is nearing up. The fervour of festival is quite evident in the markets. Onam is looked upon by the markets all over in India as a curtain- raiser of festivals in the country. All markets closely watch how trade fairs in Kerala during the season as it could be the
trend during the other festival season. The cover story of this
issue deals with the branding activities by different brands during the Onam season in Kerala. A Japanese company like Sony or
a Korean company like Samsung come up with fabulous plans and branding activities during the Onam season in Kerala to get the maximum share in the market. For companies like them, no other occasion brings as much as sales as Onam. The trend is
not limited within home appliances or smart phones but also in automobiles, jewellery, textiles and so. In short, the peak season of sales in Kerala for many sectors is undoubtedly Onam.