Sports Insight – May 2018

Well the sun has come out
and everybody is heading outdoors.
And with that in mind a lot of you
will be preparing for OutDoor
Friedrichshafen this month.There
is going to be a lot on display and
a lot to do, as always.And next
month, we’ll head to EventCity
Manchester, for the Outdoor
Trade Show. However, are
there clouds on the horizon?

Paul Sherratt asks it all doom and gloom? He takes a closer look at the current sports retail landscape. Fiona Bugler examines the world of marathon and triathlon and what commercial openings, opportunities and partnerships there are to forge. If you want to inject some energy into your business life then you could take on a beast.

We talk to Mo Chaudry about his decision to manage Eddie ‘The Beast’ Hall – the 2017 World’s Strongest Man. We also take a look back at the Running Awards 2018. a great night at the Indigo that saw the best in running celebrated at a glittering ceremony. Check out the winners on the night.

Also this month, Jonathan Quint urges retailers to take care of their brand to maximise their profits. I hope you enjoy reading June’s Sports Insight.