Shoes and Accessories - May 2018

During the recent weeks a lot of major developments have dominated
the India’s retail market. Until a few years back, the prevalent understanding among the major players was that online was the elephant in the room, and what made the difference was that it really gave everyone a fright. But the dust has finally settled and what has emerged, apparently, is that online has definitely as well as visibly disrupted the retail landscape, but its share hasn’t even crossed 3%, and 16% is the biggest futuristic number major studies have highlighted. The seeming possibility that it could topple or run over the established players has now virtually gone. The truth of the matter is, many came, shone and quite a lot of them simply disappeared.


What is logical to maintain is, the landscape remains vibrant as ever and the ecosystem is unarguably healthy, meaning it’s for everyone. But what will warrant the survival as well as success of a stakeholder depends on how keen as observer it is and if it is willing to introduce ingenious strategy, rather than following the madding crowds.