Digital Studio - April 2018

Come March and most people in the broadcasting, media and entertainment (M&E) industry start planning their annual trip to the NAB Show in Las Vegas. And why not! Over the years, this global trade show and conference has adjusted itself to the keep pace with changing business demands.
This year, 244 first-time exhibitors will join a wide variety of exhibiting veterans at the event, giving visitors ample opportunity to connect with manufacturers and solution providers who will showcase their latest productions and services. It will also have a fresh lineup of sessions and conferences where industry leaders will talk about cutting-edge technologies and ways in which practical business solutions can innovatively create, distribute and consume content.
In this edition, we provide a look into what you can expect at the upcoming 2018 NAB Show, along with a snapshot of exhibitor expectations, as well as a sneak peek into the solutions that will be on display, which range from IP to smart devices to big data to VR.
Our cover story this issue is on some of the findings of the FICCI-EY report titled ‘Re-imagining India’s M&E sector,’ launched at FICCI Frames 2018. A key highlight of this report was how the digital platform has given rise to a new audience segment, which is growing exponentially, probably beyond anyone’s expectations. Today, there are 16 crore TV screens, and one crore new screens are added to it annually. The breaking down of data cost barriers is steadily adding one crore new smart screens every month!
Now is the time for content creators, producers and broadcasters to rethink their content creation and distribution strategies to tap this burgeoning market to engage them with stories and focus on having a two-way conversation with them.
Like Sanjay Gupta, MD, Star India said during FICCI Frames 2018, it is time to take note of the opportunity in front of us to set the global standards for creativity and quality. And the time is now.
Who is game?