Classic & Sports Car – September 2016

QUATTRO POWER
Given Audi’s current status as a global powerhouse, supercar manufacturer and thirteen times Le Mans winner, it’s astonishing to recall the impact of the original quattro and the fact that it represented a quantum leap for the
marque. Thirty-six years ago, people did not expect to buy their cutting-edge performance cars from Ingolstadt, but its four wheel drive masterpiece changed all that, ably assisted by a revolutionary rally programme and, in the
UK especially, the inspired ‘Vorsprung durch Technik’ advertising campaign.