BrandKnew - November 2017

We are getting into the real tail end of what has been a tumultuous year, and interesting tales are emerging from the world of branding and marketing. As we enter into yet another winter of (Dis)content, what is worrying marketing gurus and brand owners is not the uber dominance of the duopoly Google and Facebook but the significant rise of E Commerce Machiavelli Amazon. Read more about it here and get it straight from none other than Sir Martin Sorrel, Chairman, WPP, one of the world’s largest advertising firms. Till very recently, LinkedIn was the butt of many jokes, but not any more. Corporates, brands and professionals are engaging very strongly with the platform (and it has nothing to do with Microsoft’s acquisition of the Social Platform nine months ago).So know more about the hot new kid on the social media block, right here within these pages. If you want to know about some of the ideas that are shaping the future of design, from the likes of IDEO, Autodesk, MIT, Microsoft etc, dive right in. To make a statement, get ahead and be successful is not just about innovation but re invention. Soak in the feature on how the likes of Virgin, Cold Stone, Zappos, Hotmail, Walt Disney, Dominos Pizza has done it. With digital dominating marketing, understanding how PR, Content & SEO can work for you is best articulated in the article in this issue. There is ample more for the unsatiated So, until the next.…