BrandKnew - January 2018

We have rung out the old and brought in the New. Here’s wishing you & yours a BrandKnew 2018 loaded with actionable insights, brand wellness and perpetual prosperity. This issue we are digging deep on quite a few issues that will tickle and excite the imagination of brand marketers. For eg What will be in store for Advertising this year. And the 5 Marketing Trends that will influence the budget for 2018. We take a hedge and say it as it is that Nike’s ‘ Just Do It ‘ is the best brand story ever created. We extend that a bit through the feature on How to tell a great brand story. Those at the fulcrum of Content Marketing will adore the article on The Secret to Successful Content Marketing. The feature on Global Packaging Trends will excite many a marketer especially those in the CPG sector. Place has a place in marketing is best exemplified by the story on the same subject in this issue. There is ample more to soak in as we look ahead to embrace some exciting and challenging times. Until the next…