Autocar – September 2018

EVERY NEW CAR: FUTURE OF JAG
Jaguar Land Rover bosses are considering a plan to turn Jaguar into an
EV-only brand within the next decade, Autocar has learned. It is understood that company product planners have produced an outline strategy under which Jaguar’s conventional vehicle range would be phased out over the next five to seven years, to be replaced by pure-electric vehicles. Under the plans being considered, a full-on luxury electric saloon, replacing the unloved XJ, is expected within two years. It will be a direct competitor for Porsche’s upcoming Taycan, alongside strong-selling cars such as the Tesla Model S. Rethought as an electric vehicle, the new XJ will both play to the strengths of the 1967 original by offering segment-leading refinement and ride and look to the future by completely reinventing the classic Jaguar interior.