Tavi Gevinson by Danielle Levitt for Lula Magazine Fall/Winter 2014

Tavi Gevinson (born April 21, 1996) is an American writer, magazine editor, actress and singer. Raised in Oak Park, Illinois, Gevinson came to public attention at the age of twelve because of her fashion blog Style Rookie. By the age of fifteen, she had shifted her focus to pop culture and feminist discussion. Gevinson is the founder and editor-in-chief of the online Rookie Magazine, aimed primarily at teenage girls. In both 2011 and 2012, she appeared on the Forbes 30 Under 30 in Media list.