Rosie Huntington-Whiteley and Priyanka Chopra by Patrick Demarchelier for NIRAV MODI Fall/Winter 2017

NIRAV MODI partnered with renowned photographer, Patrick Demarchelier, to express the extraordinary connection between a woman and her jewels. Together they capture the fascinating transformation that happens to a woman when she falls in love with diamonds.

The portraits of Nirav Modi’s muses highlight his philosophy: “The woman adorns the jewel, which becomes part of her persona, her essence, an expression of her being, an extension of her presence.” Asked to describe his signature style, Nirav Modi states simply that his wish is to create diamond jewellery to “ignite femininity”.

Together, Priyanka Chopra and Huntington-Whiteley represent a confluence of East and West for a brand that marries India’s deeply-rooted relationship with masterful high jewellery craftsmanship and a Western sensibility. Mr. Modi brings these two voices together to tell the unpreceded story of classic glamour and charm with contemporary beauty, elegance and femininity. Two modern day stars have been photographed in an iconic, monochromatic, cinematic style reminiscent of the golden age of both Bollywood and Hollywood.

Internationally known Indian actress, Priyanka Chopra, is the first Bollywood actress to get a leading role in a prime-time American TV-show, “Quantico” and winner of the Miss India and Miss World beauty pageants. In addition to a highly successful career in modeling, Rosie Huntington-Whiteley rose to global prominence through her roles in the films “Transformers” and “Mad Max.”

The campaign features both high jewels and signature collections, including the Embrace Collection, the Jasmine Collection and Bridal Collection pieces. The Embrace bangles are versatile, innovative and playful diamond jewels with a patented stretch mechanism that allows the bangle to comfortably slip over the wrist for everyday spectacular. The Jasmine collection portrays the essence of the Jasmine flower as it unfurls, and a fleeting moment is captured in time. This collection features the brands patented innovative Jasmine cut®, a special diamond cut with the softness of a petal and the brilliance of a briolette diamond. The Bridal collection is an eternal classic, featuring the purest solitaires which exude a sense of everlasting commitment and strength.

The NIRAV MODI 2017 global campaign opens a new chapter of the haut diamantaire’s endless celebration of modern women’s beauty, their powerful and dazzling femininity, and their positive and joyful aura.