Louis Vuitton’s ''Core Value'' Campaign by Annie Leibovitz

Louis Vuitton’s “Core Values” advertisement campaign which started in 2007 in collaboration with the star photographer Annie Leibovitz is featuring celebrities like Andre Agassi, Steffi Graf, Angelina Jolie, Bono, Catherine Deneuve, Keith Richards, Larissa Latynina, Michael Phelps, Mikhail Baryshnikov, Mikhail Gorbachev, Muhammad Ali, Pele, Diego Maradona, Zinedine Zidane, Sally Ride, Buzz Aldrin, Jim Lovell, Sean Connery, Sophie Coppola and Francis Ford Coppola.

Using such multifaceted personalities for its campaigns, the fashion house clearly tries to appeal to a broader audience. Moreover, it is focusing on its core values which are “travelling and craftsmanship”. All the selected brand representatives have achieved something special in their life and can be brought in connection with journeys at the same time – “Achievers who changed things”.