The Communicator’s Guide to AI: Tools and Mindsets for Modern PR and Media

Artificial intelligence is reshaping the communications profession, and communicators must evolve with it. This course equips professionals with the mindset, strategies, and skills to thrive in an AI-powered world. Led by Microsoft’s Chief Communications Officer Frank X. Shaw and Technical Advisor Elaine Q. Chang, learners will explore how AI enhances workflow efficiency, sparks creativity, and improves decision-making. Through the ACT (Aspire, Choose, Tune) strategy, real-world examples, and actionable prompts, gain confidence to integrate AI into your daily work. Whether you're AI curious or AI anxious, this course helps you experiment rapidly and responsibly, turning AI into a trusted collaborator. Learn how to uphold ethical standards, amplify your impact, and stay ahead in a fast-evolving landscape.

Learning objectives

• Build an AI-ready mindset and develop habits for rapid and responsible AI experimentation.
• Apply the ACT (Aspire, Choose, Tune) strategy to transform your work.
• Optimize workflow efficiency and unlock creative possibilities with AI.
• Make smarter decisions with AI-powered research and analysis.
• Uphold ethical standards through responsible AI practices.