Managing Corporate Design : Best Practices for In-house Graphic Design Departments

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.

Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency.

This guide covers:

- Developing a framework
- Assessing the value you offer
- Recognizing the business role of design
- Communicating in a corporate language
- Gaining and forming business relationships
- Developing design briefs and approval presentations
- Managing and hiring staff
- Incorporating creativity
- Overcoming obstacles and moving forward!

These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.