Google Analytics 4 Fundamentals

Master GA4 Setup, Tracking, and Reporting to Understand Your Website and App Performance

What you'll learn
- Set up a Google Analytics 4 (GA4) property from scratch for websites and apps.
- Navigate the GA4 interface and understand key sections like Home, Reports, Explore, and Admin.
- Install GA4 tracking code using Google Tag Manager or gtag.js.
- Configure data streams for collecting data from websites and mobile apps.

Requirements
- Basic computer skills – ability to browse the web and use online tools.
- A Google account – required to access Google Analytics and related tools.
- Access to a website (your own or one you can practice on) – recommended but not mandatory.
- No prior experience with Google Analytics is required – this course starts from the fundamentals.

Description
In this hands-on course,Google Analytics 4 Fundamentals, you’ll learn how to effectively set up, use, and interpret data inGoogle Analytics 4 (GA4)— Google’s latest and most advanced analytics platform.

Whether you're a beginner or transitioning from Universal Analytics, this course will help you gain the skills you need to confidently navigate GA4. You’ll start by creating your GA4 property and installing the tracking code using tools likeGoogle Tag Managerorgtag.js. Then, you’ll dive intodata streams, enhanced measurement, and understanding howevent-based trackingworks in GA4.

Next, you’ll explore GA4’s core reports — includingtraffic acquisition, engagement, demographics, anduser retention. You’ll learn how to analyze where your users come from, what actions they take, and which pages or campaigns are performing best. You’ll also discover how to set upcustom events and conversionstailored to your business goals.

Through step-by-step lessons, you'll gain practical experience with GA4’sExplorations, custom reports, filters, and segments — helping you turn raw data into actionable insights. You’ll also learn to avoid common mistakes and set up a clean, reliable analytics foundation from the start.

This course is perfect formarketers, website owners, small business owners, students, andaspiring data analysts. No prior experience with Google Analytics is required!

By the end, you’ll be able to confidently use GA4 to make smarter, data-driven decisions that improve your website’s performance and support your marketing goals.

Who this course is for:
- Beginners who want to learn Google Analytics 4 from scratch.
- Website owners and bloggers looking to track visitor behavior and improve site performance.
- Digital marketers and content creators who want data-driven insights to guide their strategies.
- Small business owners who need to understand what’s working (and what’s not) on their website.
- Students and job seekers pursuing careers in digital marketing, analytics, or web development.
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