GEO: Generating Engine Optimization. How to rank in ChatGPT

Master fast, reliable evaluation of ChatGPT replies using the GEO method for quality and clarity

What you'll learn
- How to monitor brand mentions across AI platforms using OtterlyAI
- The fundamentals of Generative Engine Optimization (GEO) and how it differs from traditional SEO
- How to navigate OtterlyAI, set up reports, and interpret sentiment and visibility data
- Practical strategies to boost brand presence in AI-driven search engines like ChatGPT, Perplexity, and Google AI Overviews
- How to apply AI-generated insights to SEO, PR, and content strategies
- Techniques for effective team collaboration and reporting using OtterlyAI data
- Tools and resources to extend visibility efforts and streamline content planning

Requirements
- No prior experience with OtterlyAI is needed—this course starts from the basics
- A basic understanding of digital marketing, SEO, or branding is helpful but not required
- A willingness to explore AI tools and adapt to new digital strategies
- Optional: Create a free or trial account with OtterlyAI to follow along with hands-on activities

Description
In today’s AI-first digital landscape, traditional SEO is no longer enough. Discoverability is shifting—from search engines to chatbots, voice assistants, and AI-curated summaries. This course is built for marketers, strategists, content creators, and digital leaders ready to thrive in this new world using OtterlyAI, the go-to tool for brand visibility tracking in AI platforms.

You’ll learn how to track mentions in real time, decode sentiment, and turn data into strategy—equipping your team to lead the shift from SEO to Generative Engine Optimization (GEO).

This course delivers both theory and hands-on experience through:

Step-by-step walkthroughs of OtterlyAI setup and dashboard features

Real-world case studies from AI-powered brand search

Actionable strategies for AI-informed SEO and content planning

Collaborative workflows for reporting and team-wide alignment

Lifetime access with updates on GEO strategies and AI search evolution

What You’ll Learn in This Course

Monitor brand mentions across ChatGPT, Perplexity, Google AI Overviews, and more

Set up and customize OtterlyAI reports to track visibility trends

Analyze tone, sentiment, and thematic coverage in AI mentions

Apply data insights to SEO, content marketing, and PR strategies

Understand the fundamentals of GEO and how it redefines discoverability

Integrate OtterlyAI with tools like Looker Studio, SurferSEO, and Trello

Build workflows that support your team in adapting to AI-driven search

Export and present OtterlyAI findings to drive stakeholder action

Who This Course Is For

Digital marketers and SEO professionals navigating the shift to AI search

Brand managers and communications teams tracking reputation in real-time

Content strategists aiming to align with AI-generated summaries and trends

Agencies and teams looking to collaborate using AI-driven data insights

Anyone interested in mastering GEO and leading in the AI-powered visibility space

What’s Included

OtterlyAI walkthrough templates and reporting dashboards

Case studies and use cases from real AI search environments

Strategic frameworks for GEO implementation and measurement

Templates for editorial planning and brand monitoring

Certificate of completion to showcase your AI and GEO expertise

Get Started Now!

OtterlyAI isn’t just another marketing tool—it’s a window into how your brand appears in AI-powered conversations. This course will give you the technical skills, strategic frameworks, and hands-on practice to turn insights into impact.

Enroll today and future-proof your digital presence. Let’s master AI-driven brand visibility together.

Who this course is for:
- Digital marketers and SEO professionals looking to stay ahead in AI-driven search
- Brand managers and PR specialists aiming to monitor and boost online visibility
- Content strategists who want to align with AI-generated queries and trends
- Business owners seeking to enhance discoverability through voice assistants and AI tools
- Teams using OtterlyAI or considering AI tools for reporting and analysis
- Anyone interested in mastering the shift from traditional SEO to Generative Engine Optimization (GEO)
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