Experience Effect in Strategic Branding
Duration: 1h 59m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 2.47 GB
Genre: eLearning | Language: English
Duration: 1h 59m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 2.47 GB
Genre: eLearning | Language: English
Branding
What you'll learn
Students will be able to acquire a deep understanding of the term Experience Effect.
Students will be able to analyze how to build a consistent, compelling brand experience.
Students will be able to explore the approaches to create experiences that sell in the Experience Economy.
Requirements
Love marketing
Open to new ideas
Interested in branding
Description
Title: Experience Effect in Strategic Branding
Description
The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.
While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.
Through this discovery, the students will develop the basis for communicating what is unique and what is important.
Learning outcomes
Students will be able to acquire a deep understanding of the term Experience Effect.
Students will be able to analyze how to build a consistent, compelling brand experience.
Students will be able to explore the approaches to create experiences that sell in the Experience Economy.
Target Audience
This course is designed for those who want to learn about customer experience in strategic branding.
Instructor
Dr. Hande Bilsel
Who this course is for:
Teachers
Advertising Students
Brand Managers
Brand Consultants
Marketing Professionals
Business owners interested in understanding how to implement a brand strategy through the experience effect
More Info