Build a Winning EVP & Employer Brand for Talent Acquisition

Learn how to design, activate and embed a compelling EVP & Employer Brand that attracts, retains and inspires talent.

What you'll learn
- Develop the skills and techniques needed to become an Employer Brand practitioner
- Develop your business case to raise funding for your Employer Brand project
- Research & Develop your own unique Employer Value Proposition
- Create your own distinctive employer brand identity
- Learn about the most important Recruitment Marketing media channels and activation strategies
- Develop employee advocacy strategies
- Learn how to measure your Employer Brand effectiveness and Return on Investment

Requirements
- You will need a very basic understanding of what Employer Branding is and its principles.

Description
You don’t need an agency or a big budget to build a successful Employer Brand. You just need the right tools—and a proven system.

Whether you’re starting from scratch, refreshing what you have, or just tired of theory-heavy advice, this practical course shows you how to create a compelling EVP and Employer Brand that attracts the right talent and drives real business results.

No fluff. No filler. Just the step-by-step “how-to” you’ve been looking for.

By the end of this course, you'll be able to:

Create an EVP in 12 weeks and launch your Employer Brand in around 5 months

Save up to 50% on typical project costs by learning how to manage it in-house

Secure project buy-in and funding with confidence

Avoid common pitfalls and wasted effort

Apply ourCompetitive Edge™ Employer Brand Success System

Build career-enhancing skills you’ll use time and again

What’s included:

5 hours of expert-led video content

20 ready-to-use templates, tools and resources

Scoping Blueprint™ to define your strategy

7 specialist “How to” guides

7 quizzes to test and reinforce your learning

Case study interviews with real-world insights

Instant lifetime access to all materials

Who this course is for:

HR and Talent Acquisition professionals

Employer Brand, People & Culture or Recruitment Marketing leads

Communications and Marketing teams supporting people and growth strategies

Anyone ready to lead a confident, credible and effective Employer Brand project

If you’re ready to cut through the confusion and deliver a standout EVP and Employer Brand—with clarity, confidence and lasting impact—this is your course.

Start your journey today and become the go-to expert in your organisation.

Who this course is for:
- HR and Talent Acquisition professionals
- Employer Brand, People & Culture or Recruitment Marketing leads
- Anyone ready to lead a confident, credible and effective Employer Brand project
- Communications and Marketing teams supporting people and growth strategies
More Info