Coaching Across Cultures: New Tools for Leveraging National, Corporate, and Professional Differences

Cross-Cultural Understanding for Coaches
This is the first, and currently only, book on coaching cross-culturally. The author brings the multifaceted perspective of culture into the coaching equation. The book starts with an introduction to coaching and culture and then goes in depth in cultural perspectives. The author wraps up the book with a couple chapters integrating all this into coaching practice.

Coaching is defined as "the art of facilitating the unleashing of people's potential to reach meaningful, important objectives" (page 4). Surprisingly there is nothing distinctly cross-cultural in the definition. Such as "the art of facilitating in culturally relevant ways the unleashing of people's potential…" This definition could come from any book on coaching. Culture is defined broadly to include not just nations and peoples, but corporate culture as well.

The real meat of the book is the second section, nearly half the text. The author presents a series of Cultural Orientations each with tools for how to assess them through coaching. Orientations such as a sense of power and responsibility, time, identity and purpose, organization and communication each have a chapter devoted to them. The author begins each chapter with a presentation of the various cultural perspectives on the Orientation, for example, concerning time there are grids of scarce or plentiful; one activity at a time or multiple tasks; and past, present or future orientation. The author presents a tool for the coach to understand the client's orientation, and for the client (and teammates) to understand himself or herself. The final section is a synthesis of the theory into practice. The author illustrates how he uses his detailed Cultural Orientation grid during coaching sessions.

This book is helpful for those interested in the cross-cultural issues. The book gets a bit lost in trying to reach a wide audience by focusing on at least three audience needs: skills for coaching people of other cultures, cross-cultural team awareness, and personal cultural awareness. The niche this book best fits would be a multicultural team trying to understand each other and how a team leader might coach them through that process of understanding.