B2B Sales: Pre-Call Prep

Effective sales meetings don’t happen by chance—they require preparation, insight, and alignment with your prospect’s goals. In this course, sales expert Lisa Magnuson outlines the importance of pre-call preparation, analyzing a prospect’s mindset, and applying AI-driven tools to gather critical insights. Learn how to evaluate meeting attendees, develop trust-based engagement strategies, and formulate compelling questions to drive deeper conversations. Through real-world role-playing exercises, you’ll get a chance to hone your ability to anticipate objections, structure winning meeting agendas, and collaborate with prospects for maximum impact. By the end of this course, you’ll be prepared to implement a strategic approach to sales meetings that minimizes stalls and accelerates deal progression.
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