World Market for Coffee: A 2003 Global Trade Perspective

This series was created for international firms who rely on foreign export markets for a substantial portion of their
business or who might be threatened by foreign trade competition. The estimates given in this report were created
using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology, relying on historical figures
of economic growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial or
product categories. The figures should be seen as market estimates, as opposed to historical records, as these are
projected for the current year of trade.