Using AI for Graphic Design with Adobe Express & Firefly

Learn AI design in Express, using Firefly, ChatGPT & Gemini Flash to create branding, videos, animation & graphics

What you'll learn
- Become confident with the Adobe Express Interface
- Create logos and a branding kit
- Use the AI effectively
- Use some of the integrated add-ons
- Create eye-catching marketing materials, including video

Requirements
- No experience required
- You can use the free or the paid for version of Adobe Express

Description
Welcome toDesign Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to useAI toolsto create professionalbranding,videocontent,animated characters,and high-impactsocial media graphics.

Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to designeye-catching marketing materialsquickly and confidently usingAdobe Express(free or paid).

You’ll learn how to use the latestAI design tools– includingAdobe Firefly,ChatGPT,Google Labs Whisk, andGemini Flash (aka Nano Banana)– to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing acrossInstagram, TikTok, Facebook, LinkedIn, and beyond.

What You’ll Learn

How to createanimated characters and avatarsfor branding

How to generatelogos, icons, type styles and brand kitsusing AI tools

UsingChatGPT & Fireflyto create graphics, promotional imagery & content ideas

Buildingcolour palettes,font pairings& mood boards for strong branding

Creating impressiveAI video introsusing effective prompting

Enhancingvoiceoversusing AI audio tools

Designingscroll-stopping social media postsoptimized for multiple platforms

Working withimage cutouts, text, video, graphics & templates

Creating a cohesivebrand identitythat stands out

Every section includes ahands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use.

Who This Course Is For

Hi, I’mTim– anAdobe Certified Instructor,Adobe Certified Expert, and creative designer based in London.

This course is ideal for:

Small business ownersand entrepreneurs

Content creators, influencers & social media managers

Students & career-builderslooking to add AI-powered design skills

Home userswho want creative projects made easy

If you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead.

Tools We’ll Use

You’ll explore powerful AI and branding tools including:

Adobe Fireflyfor text & image generation

ChatGPTandGemini Flashfor concept development and prompts

Google Labs Whiskfor advanced animation from portraits

Adobe Express Brand Kits, video effects & voice tools

Auto cutoutand template-based editing

Short, clear video lessons ensure rapid learning and fast results – even if you’ve never designed before.

What You Need

Adobe Express (free or paid version)

A browser or the mobile app

No prior design experience required

By the End of the Course

You’ll confidently create:Branded social media campaignsLogos, character avatars & brand graphicsVideo intros and animated marketing contentCohesive digital marketing assets ready to publish anywhere

You’ll have a complete set of project files – and new design skills you can use immediately.

Credits & Notes

Adobe Expressand its logo are trademarks of Adobe Inc.

Who this course is for:
- Anyone who wants to do quick design without the restrictions of other software
- Social Media curators
- Content creators
- Graphic Designers
- Video Editors
- Artists
More Info