Thesis Writing Skills and Research Methodology with Market Research 2.0

How to Use This Book
When you engage in a research project, you set out to explore a curious social phenomenon, start getting information to answer the questions you have or verify a theory that you have learned. In this book, we compare research on a journey; it is a path to the unknown and an exciting process of discovery. Like a journey, you will need some background information to decide on a destination (i.e., select a topic), prepare a roadmap and a plan (i.e., write a proposal of your research designs), and make observations during your journey (i.e., collect data).

Table of Contents
1.What Is Research?
2.Thesis Structure and Writing Skills
3.How to Write the Best Literature Review?
4.How to Perform Primary Research?
5.How to perform Data Analysis for Research Data?
6.Ethical Research Principles and Values
7.How to Perform Qualitative Research?
8.How to Improve Academic Writing Skills?
9.Writing Styles in the Literature Review
10.What is Market Research 2.0 and How to conduct it?
11.How to Disseminate Your Research?
 
What Is Research?
What is research? These days “research” has become a part of our everyday life. For example, when you ask someone in business about a new product or a new service, he/she may reply, “let me research that for you.” This chapter explains what is Research and Research Methodology with the best examples. And also explains how to write your Research Project or paper.
A good reason for this trend is that research skills are increasingly expected in the workplace worldwide.
Doing empirical research enables you to acquire many valuable skills. It requires you to raise appropriate questions; assess existing information; set goals and make plans to meet the goals; collect, analyze, and interpret data; and use data in a meaningful and appropriate way.

How to Write Best Literature Review?
Most will know a good literature review when they read one, but more than a few will have difficulty articulating exactly how to go about constructing one.
Understanding the literature review’s purpose, coming to grips with the potential ways you can handle coverage and approaching the task methodically can go a long way in making the task manageable. The inclusion of a strong literature review should provide readers with contextual learning through an up-to-date account and discussion of relevant theories, methods and research studies that make up a particular topic’s body of literature.
What is Market Research 2.0 and How to conduct it?
Marketing research is the systematic process for finding facts and Figures that fulfil market and customer needs. This tutorial explains the complete Market research process with new examples.
A carefully crafted coherent plan enables the market researcher to plan from the beginning to the end and ensures time will be used more efficiently.

How to Perform Qualitative Research?
Qualitative research can be a powerful and appropriate nonexperimental way to explore an academic question rigorously, as when the additional context is needed to explain phenomena missed by quantitative research methods. This chapter explains the Qualitative Research Methods with best examples. When properly performed, qualitative research projects add to the body of knowledge on their subjects and make the researcher even more well informed.
About the Author
Narendra Mohan Mittal is the Founder and Chairman of Thesis Scientist and he is working in the field of Data Science/big data/machine learning/deep learning space. He has more than 10 years in Research and Testing and he is very active in the Big Data, Data Science, Python and Machine learning.