THE METAVERSE MARKETING HANDBOOK: Advanced Guide to NFTs (Non-fungible Tokens), Web 3.0, Virtual

The Metaverse Marketing Handbook
Connecting with customers in new, more personalized ways will become increasingly important and vital to create meaningful engagement and deliver a degree of value that inspires loyalty as immersive technology keeps rising. The engagement of older social media platforms like Facebook has begun to diminish.
The most effective method to win over the new wave of digital natives—including gen Z and the emerging generation Alpha—will be to use gamification, augmented reality (AR), and virtual reality (VR) and become creative with these highly-experiential channels.
Charles Boone
wrote this advanced guide with the understanding that many big companies are already dipping their toes into the metaverse with joint campaigns between Balenciaga and the massively popular game Fortnite.
Fortnite users would be able now buy Balenciaga items for their avatars in the game, resulting in a significant increase in brand recognition and an additional layer of marketing engagement. Balenciaga skins (virtual clothing that players can buy in-game) cost 1000 V-Bucks, roughly $8.
These cross-branded wears can also be bought in real life stores. While the campaign's specific revenue and engagement data are still unknown, the brand's past Afterworld gaming collaboration implies it will undoubtedly reach a highly responsive new demographic. With an innovative partnership with Barbie, the company has also been actively researching marketing ideas in NFTs.
This book takes a comprehensive look at the metaverse marketing that is expected to touch the world of e-commerce, entertainment, finance, business, the economy, and even other more serious things.
Among the topics that Charles Boone dealt with in this book are the following:
• Augmented Reality and Virtual Reality.
• Where will we find what we need in metaverse marketing?
• The Three Places in Metaverse Second Life.
• What are the Business Opportunities in Metaverse?
• Ways to Make Money in Metaverse.
• The Future of Online Shopping
• How will VR Change Online Shopping?
• How will AR Change Online Shopping?
This Charles Boone Special Edition will revolutionize your metaverse mindset and instill the confidence you need to seize new opportunities.
You will also find professional guidelines that will ensure your investment's success.
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