The Marketing Trifecta: Creating A Brand That Represents

How answering just three types of questions changes everything about your brand

What you'll learn

Create an ideal customer profile from scratch

Gain a greater understanding of brand marketing

Approach your business with better clarity of what you do

Be able to better communicate the purpose of your business through branding

Requirements

No experience required. Just eagerness to learn is all you need!

Description

Brand marketing can be such a confusing topic. You ask your friends, search the internet, read books, and they all seem to give you something abstract. In this short course, simplicity and shotgun are the two words that describe the experience you will get from it.You will learn what is actually important in your brand. That is being able to present a brand that represents the answers to three types of questions: what, who, and why. This is called the marketing trifecta, the easiest way to understand how to develop your brand.I developed this course through the inspiration of running my own photography business and participating in a program called Discover Praxis. Here are some fun activities that you will get to work on throughout this course:Define an ideal customer profile to better understand what people your business should be attracting to buy your products or services.Write your company's overall purpose by preparing a mission statement, vision statement, and core values.Exercises to increase your knowledge about your own products or services.This course can be used as a starting point to better understand how to develop a brand, or for someone just curious to learn about the marketing trifecta method.

Overview

Section 1: Getting Started

Lecture 1 Introduction

Lecture 2 Communication is everything

Lecture 3 Course Project Example

Section 2: Representing: WHAT

Lecture 4 Introduction to the "What" factor

Lecture 5 Knowing what your product achieves

Lecture 6 Knowing what makes your product different

Lecture 7 Knowing what makes you money

Section 3: Representing: WHO

Lecture 8 Introduction the "Who" factor

Lecture 9 Defining their demographics

Lecture 10 Defining their interests

Lecture 11 Defining their habits & personality

Section 4: Representing: WHY

Lecture 12 Introduction the "Why" factor

Lecture 13 Writing your mission statement

Lecture 14 Writing your vision statement

Lecture 15 Writing your core values

Section 5: Conclusion

Lecture 16 From basic to extraordinary: marketing that captivates customers

Lecture 17 Final thoughts & farewell

Business owners establishing a brand,Anyone that is curious on brand marketing,Brand specialists looking to learn more about communicating through brand